In line with Hyundai Motor's brand vision, 'Progress for Humanity,' the 'Ease every way' theme reflects the company's aim to create a comfortable and peaceful living environment by providing three core universal values of freedom, safety, and fairness for the global community.
Hyundai Motor has already announced a commitment to achieve carbon neutrality by 2050, substantiated by a clear RE100 roadmap to use 100% renewable energy in its overseas factories by 2045 and in every group entity by 2050. Hydrogen energy will play a prominent role in achieving those objectives.
Hyundai is undergoing a software-driven transformation led by the entire group. As a provider of smart mobility solutions, Hyundai recognises the importance of software and AI in creating a user-centric mobility ecosystem. At CES, the company announced its 'Software-defined Everything' (SDx) strategy, which aims to transform all moving devices, fleets and ecosystems into valuable assets through advanced software and AI.
Hyundai is showcasing its waste-to-hydrogen production and hydrogen value chain, as well as SDV technologies and future mobility concepts at CES 2024 at the Las Vegas Convention Centre, West Hall, from 9 – 12 January 2024.