Together, Yamaha, Regulator and Roush highlighted the future of propulsion, setting the stage for a groundbreaking crossover between marine and automotive innovation. With a goal of achieving carbon neutrality by 2035 for operations and 2050 for products, Yamaha is championing a multi-technology approach aligned with SEMA initiatives to motivate others in the industry to pursue carbon neutrality within product lines.
“Why did we decide to exhibit at SEMA? Because Yamaha and SEMA share a belief that there is no one-size-fits-all solution for carbon-neutral products, and hydrogen is a formidable contender for the future of cleaner internal combustion engines,” said Grant Suzuki, Chief of Technology, Yamaha US Marine Business Unit. “Internal combustion will continue to be a necessary component in recreational boating. We’re also advocating publicly for sustainable fuels, hydrogen and other technologies we can deploy to continue to meet customer expectations. We received a tremendously positive response from show attendees, and we look forward to sharing more about the H2 outboard as we continue to test and collect data.”