Argentina secures deal with Pure Hydrogen for vehicles and infrastructure

FRN currently provides technology for hospitality, construction, and transportation.

President of FRN, Federico Nini, advised that entering into a strategic partnership with Pure will expand hydrogen-powered generation, mobility, and infrastructure across South America. The region’s abundant renewable resources make it an ideal launchpad for low-carbon energy solutions. By pairing Pure’s technology with FRN’s distributorship expertise, the partnership aims to integrate hydrogen into everyday applications – from logistics corridors to remote power – steadily transforming how energy is produced and consumed.

Agreement scope

The distributorship agreement between Pure and FRN will remain valid for an initial period of 48 months from the agreed commencement date and will automatically renew for successive periods of equal duration unless either party chooses not to renew by providing written notice at least six months in advance. Continuity of the Agreement will be subject to FRN achieving a minimum of US$20 million (~AUS$30 million) in total sales revenue within the 48-month period from the sale of equipment supplied by Pure.

FRN is a new but fast-growing company. Well established in the hospitality sector, it delivers modern guest experiences through its alliance with SONIFI, and those operations continue to grow. The same discipline now guides the hydrogen programme: practical projects, clear timelines, and locally anchored teams.

This step reflects FRN’s core values – meaningful impact, long-term vision, and focus on results – while collaborating with partners and communities that make the work possible. Additional project details will be shared as milestones are reached.

Under the terms of the agreement, Pure will appoint FRN as its distributor agent in South America, and FRN will procure products and services directly from Pure in Australia and lead distribution and implementation efforts across the region.

FRN’s remit will include the management of all customer interactions, coordination of logistics and finance, and technology adaptations to meet regional regulatory requirements. Concurrently, Pure will provide technical support and guidance to maintain compliance with performance and safety standards across all projects.

The agreement adds to the company’s extensive distribution footprint in key target markets across North and South America and follows an agreement with GreenH2 LATAM – a leading clean energy company based in Mexico City – where Pure was named at the preferred supplier of hydrogen equipment and infrastructure for two projects worth a total of US$28 million (~AUS$44 million) (refer ASX Announcement 2 April 2025).

Additional details

The distribution agreement will include the following products supplied by Pure:

• Heavy-duty hydrogen fuel cell electric vehicles (HFCEVs).
• Battery electric vehicles (BEVs).
• Containerised electrolysers for hydrogen production.
• Hydrogen storage and refuelling systems.

FRN will also deploy its expert consultants to facilitate local implementation and help ensure project viability.

Under the terms of the agreement, FRN will be recognised as a preferred partner of Pure in its designated territories. FRN will maintain direct and independent control over its client network, and any direct engagement by Pure with these clients will be coordinated through FRN.

Where applicable, Pure will also refer potential clients within FRN’s designated region to FRN. In addition, Pure will commit to providing FRN with comprehensive technical training where required and regular updates on its product suite including, new product development for marketing collateral in the region.

Read the article online at: https://www.globalhydrogenreview.com/hydrogen/04072025/argentina-secures-deal-with-pure-hydrogen-for-vehicles-and-infrastructure/